With China lifting the international leisure travel restrictions imposed during the Pandemic period, putting Sri Lanka in the first batch of authorized countries for Chinese travel agencies to conduct outbound group travel and direct flights recommencing between the two countries, Sri Lanka Tourism Promotion Bureau launched three roadshows in China, with over 30 DMCs, hotel groups, strongly positioning “Sri Lanka is back to China”. The roadshows were wel lattended by 250 guests respectively and have received tremendous responses in the market.

A media briefing was held at Sri Lanka's embassy in Beijing on Dec. 30 to promote the country's national airline and tourism resources. At the briefing, Ambassador of Sri Lanka to China Palitha Kohona introduced the country's abundant tourism resources and its traveling requirements against the backdrop of the COVID-19 pandemic. Chinthaka Weerasinghe, regional manager of China and greater East Asia for SriLankan Airlines, the country's national carrier, discussed the company's development, and specifically its operations in China. During the event, two guests were invited to share their traveling experience in Sri Lanka, having captured the beautiful landscape and friendly locals through videos they filmed there. During a raffle, one attendee was lucky enough to win a free ticket from Beijing to Colombo, capital of Sri Lanka, provided by SriLankan Airlines.More than 30 outbound travel agents and 20 media journalists attended the briefing, where travel agents and media representatives also shared the pre-epidemic tourism boom in Sri Lanka and expected a new tourism boom in Sri Lanka after the epidemic in 2022.

On December 31, 2020, the world-leading InterContinental Hotels Group announced the grand opening of Crowne Plaza Beijing Badaling. The hotel venue is located in Yanqing district nearby one of the three host sites for the 2022 Beijing Winter Olympics. The hotel includes 274 contemporary and elegant guest rooms and suites, as well as 20,000 square meters of scenic water area and 30,000 square meters of parkland. As an international upscale hotel, Crowne Plaza Beijing Badaling meets guests’ needs with a personal and professional touch. Co-operation between BBMG Corporation and InterContinental Hotels Group has resulted in the successful completion of Crowne Plaza Beijing Badaling. A grand opening ceremony took place on New Year’s Eve 2020. With a melodious classical violin performance, the hotel welcomed important key leaders from BBMG Corporation, InterContinental Hotels Group and distinguished guests from different walks of life. Guests were also treated to exquisite cocktails, masterfully created latte coffees and a live band performance. During the ceremony, eight distinguished guests cut the ribbon to officially open the hotel before raising their glasses in a toast to Crowne Plaza Beijing Badaling. The ceremony ended with a traditional lion-dance performance. Beijing boasts a long and profound history that includes its role as the ancient capital of six dynasties. Today, Beijing has a shining global reputation for its vast cultural heritage. Crowne Plaza Beijing Badaling allows visitors to experience the city in all its glory. The hotel is located along Guishui North Street, adjacent to the picturesque Jiangshuiquan Park. Yanqing Station is only 4.5 kilometers away and Badaling Great Wall Railway Station only 13 kilometers away. Beijing Capital International Airport is easily reachable by taxi. Nearby attractions include Badaling, a popular section of the Great Wall, Longqing Gorge scenic spot, Shijinglong Ski Resort as well as natural hot springs (expected to open by the end of 2021). Guests can also find Wal-Mart Supermarket, Wanda Plaza and other retail outlets nearby. Within the 300 acres of beautiful scenery lies a hot spring resort town constructed in a distinctly European style. The trees outside the hotel park are lightly shaded and the traffic is easily accessible. At the resort, guests can see flowing rivers against a backdrop of distant mountains. A variety of facilities are available in the hotel to meet guests’ various needs. With pine and cypress trees as the inspiration, the hotel blends elegance and modern art. Guests can also experience authentic cuisine with friendly service to make their stay complete. The 274 exquisite rooms and suites provide guests with all they need during their stay. The gym is equipped with complete fitness equipment, while YU? CAFE? offers an all-day dining experience with an east-meets-west gourmet menu. The open kitchen lets guests see the chefs work their culinary magic. In the CAI FENG XIAO GUAN restaurant, ingredients from near and far are used to create flavorsome dishes. Guests can also experience a traditional home-cooking experience at Miang Xiang, a specialty restaurant. Delicious noodles are served with a variety of flavors. The HUI BAR and Lobby Lounge is the soul of the hotel where cocktails, Chinese tea, coffee and light fares are served. The hotel has approximately 1,500 square meters of space for events including the Crowne Grand Ballroom as well as three multi-function meeting rooms and the foyer. There is also over 900 square meters of outdoor lawn space. The 900-square-meter Grand Ballroom comes with a naturally-lit, spacious foyer with garden view. Crowne Plaza Beijing Badaling is your one-stop venue for all your meetings and events.

On December 8th, 2020, The first Hungarian Wellspring Tourism Economic Innovation Forum hosted by Hungarian Tourism was successfully held online. Speakers from Hungarian SPA, hotels, and local travel agents were invited to show the rich wellspring resources and various wellspring culture in Hungary. Speakers from Chinese insurance industry, banks, and real estate industry were also invited to share information from their industries. The purpose of this forum is to promote the communication between wellspring industry in Hungary and other industries like wellness, banks, insurance, financial industry in China, and to seek more cooperation opportunities. As an innovation event launched by Hungarian Tourism in China, this forum attracted nearly 200 participators from insurance companies, banks, real estate companies and travel agents. Through interactions between speakers and audience online, Hungarian wellspring and hot spring resources are more and more well-known. In the forum, Ms. Yao Yao, regional heal of business development of Hungarian Tourism Agency in Chinese market gave a speech on behalf of Hungarian Tourism Agency, hope to build a bridge between Chinese companies and Hungarian companies through organizing this forum. And she introduced rich hot spring resources, various Spa treatments, famous Spa in Hungary. Afterwards, Ms. Szilvia Czinege - sales and marketing director of Budapest Spas, Mr. Heréb István - sales and marketing director of Ensana Hungary Health Spa Hotels, and Ms. Lázár Judit - managing director of EETS travel in Hungary introduced Hungarian Spas, Spa hotels and travel resources and hoped more and more Chinese friends fly to Hungary to experience unique spa culture and Hungarian special spa treatments after the epidemic. Meanwhile, Ms. Zhang Pei from Trust Mutual Life, Ms. Zeng Linxuan from GW bank, and Mr. Li Hui from ORENDA shared the future cooperation between these industries and Hungarian wellspring. In the final round-table conference, 7 speakers had an in-depth communication with each other. There was an Q&A session in the forum, through questions about Hungarian wellspring, interactions with audience, exquisite gifts from Hungarian Tourism, more and more people were becoming interested in Hungary and Hungarian hot springs. In the following three days, one-on-one meeting between Chinese guests and Hungarian guests were organized by Hungarian Tourism. Hope more and more Chinese companies and Hungarian companies will find each other through this form. Hungary is a country with rich hot spring resources, here under 80% of the country have natural geothermal water. There are thousands hot spring waters in Hungary, and more than 200 spas for visitors. Rich wellspring resources and high-quality water with high mineral content make Hungarian hot spring unique even in the world. Budapest is the world’s famous “Capital of hot spring”, the hot spring culture here has a history of more than 2000 years. Spa is one of the lifestyles and entertainments of Hungarians, and Hungarians create hot spring treatments ways for various diseases. As the opening of “The First Hungarian Wellspring Tourism Economic Innovation Forum”, WeChat mini programme of “Find Hungarian wellspring” were launched online. If you want to know more about Hungary and Hungarian wellspring, search “Find Hungarian wellspring” on WeChat. Related information from Hungarian spas, spa hotels and local travel agents are continuously updated.

On October 24th 2020, European Union Delegation to China, together with 27 EU member states, will hold the “European culture street”activity at the West Square of ASE Mall in Shanghai，showing the people in Shanghai the very variety of European food, performances and culture. Founded in 1988, European Union Delegation to China is dedicated to the organization and maintenance of official contacts between China the Europe. It aims to promote cooperation and exchanges between China and Europe in culture,political,economic and other fields, and to enhance communication with the Chinese public. In 2018, European Union Delegation to China has hold “European culture street”activity in Beijing, and has brought a wonderful variety of European customs, performances and specialties to people in Beijing. This year, European Union Delegation to China, together with 27 EU member states, will bring more authentic specialties and splendid performances to Shanghai, so that friends in Shanghai can also experience the authentic European customs and feel the European culture. During the event, the 27 EU member states will set up booths to show their food, drinks, specialties and culture, such as the exquisite Czech crystal, delicious Chocolate from Luxembourg and folk costumes from Romania. Participants can experience the customs and cultures of different European countries closely, taste food and wine of different countries, and have in-depth exchanges with representatives of the consulates at the booth. Irish tap dance, Spanish flamenco, Austrian waltz and other performances will ignite the atmosphere of the whole event. Travel KOLs will share their travel experiences in Europe, giving visitors tips ahead of time on their future trip to Europe. In addition to the booths for the 27 countries, there is a service booth of European Union Delegation to China. Visitors will be provided with information about the activity and a special passport will be issued to every visitor at the site. Visitors can bring the passport to collect stamps at every booths, and exchange a gift after collecting all the stamps. European Union Delegation to China hopes to build stronger ties between the culture of Europe and China, and celebrate the long and rich history of China and Europe through this enjoyable event.

January 15, 2020，GNTB held #Discover Beethoven-the opening ceremony of the 250th anniversary of birth. The opening ceremony is the first 250th anniversary of Beethoven ’s birth in China hosted by the GNTB. and about 100 people Guests from the Beethoven Jubilums Gesellschaft mbH, the German Embassy in China, media and travel trade attended the event to celebrate the birthday of the great musician and commemorate the musical wealth he left for humanity.

At the beginning of the year 2020, the Okinawa Tourism and Convention Bureau will hold a "Relax Okinawa-Experience the charm of Okinawa theme party" at the OMINI SPACE Live House in Beijing on February 15, 2020. At that time, Okinawa exhibitors will be invited to exhibit local products，and local ryukyu pop band will show and perform the special music.
Guests could do free online registration. Participants can experience the unique local culture of Okinawa, taste the special products and cuisine of the island, and explore the unique tourism resources and new play of Okinawa with related tourism parteners This event is currently suspended due to COVID-19.

As part of the Hungarian Tourism Agency's image promotion plan, at the beginning of the new year of 2020, Hungarian Tourism Agency brought new image to Chinese tourists on social media platforms (Weibo, WeChat): ".
The Chinese social media Campaign was divided into two themes "Hungarian Treasures" and "Hungarian Kaleidoscope". During the half-month social media promotion, the Chinese tourists were introduced to the colorful tourism resources of Hungary: "Pearl of the Danube River — —Budapest ","Treasures of Thermal Water "," Culinary of Treasures ","Treasures of Tokaji ","Architectural Treasures "," Treasures of Fashion,Design and Creativity"," Cultural Treasures ", "Natural Treasures ", among the" Hungarian Kaleidoscope ", in the form of an interactive theme page, the Chinese tourists were shown the uninterrupted year-round experience in Hungary.
Once the entire Chinese social media promotion was launched, it was actively participated and discussed by Chinese tourists. It has gained more than 36 million exposures and more than 280,000 interactions on WeChat and Weibo.

At the end of 2019, an outbreak caused by a new coronavirus broke out in China, and then spread globally. This epidemic not only has a huge impact on the tourism industry, it has also seriously affected the daily lives of the Chinese people. As a bridge for friendly exchanges between China and Sri Lanka, in the face of the rising number of diagnoses at that time,SriLankan Airlines urgently produced this blessing video and posted it on Chinese social media accounts on Valentine's Day on February 14th, although their Chinese are not very good, but every sentence in it is the most sincere blessing and confession to Chinese friends.

In August of 2019, on the streets of Beijing, Shanghai and Guangzhou, there have been many bus and bus stations full of Sri Lankan style but in Chinese ink art. This is the second time for mega outdoor brand campaign carried out by SriLankan Airlines in China, aimed at letting more Chinese people know Sri Lanka and love Sri Lanka. The theme of this campaign is "The Spirit of China, the Story of Sri Lanka", using traditional Chinese ink painting techniques to represent the eight landmarks and experiences of Sri Lanka: the air fortress Sigiriya Lion Rock, Yala National Park, the ancient port of Trincomalee , the Dambulla Cave Temple, the southern stilt fishing, the ancient city of Pollonnaruwa, the Ruwanwelisaya Stupa and the famous Kandy Dalada Maligawa. It is expected to be a continuation of the SriLankan Airlines Brand Campaign in 2017 which has won the Golden Gate Award at the Berlin International Tourism Exhibition(ITB). As the national carrier of Sri Lankan and a member of the oneworld alliance, SriLankan Airlines has always been an important bridge between China and Sri Lanka. During its 14 years in the China market, SriLanka Airlines has been committed to providing Chinese traveler through the enthusiasm and excellent service of SriLankan Airlines. Traveling to over 65,000 square kilometers of art world in Sri Lanka, attracting more Chinese passengers love this “South Asia Pearl”.

In December 2019, Ionic Media formally signed a contract with Z Lushan West Sea Resort, Curio Collection by Hilton, becoming its exclusive agency for digital brand operations in China, and creating a national top resort hotel brand image. Ionic Media will leverage the advantages of the Internet plus platform to build a new tourism and holiday marketing system for the combination of scenic area + resort + hotel, to help hotels complete the localization of international brands and to create a brand label that is more in line with China's travel preferences. On December 26, 2019, the Lushan West Sea Resort, Curio Collection by Hilton officially opened. The resort occupies an entire island in the western sea of Lushan, with 110 rooms scattered among 80 independent villas. The hotel is invested and built by China Shipping Property Group Co., Ltd. and managed by Hilton. The Hotel is located in the west sea Scenic Area of Lushan, Jiujiang City, Jiangxi Province. It is built on an island of 150,000 square meters and is an ideal place for guests who love to explore the unknown world. Guests can explore the island on foot, or take a leisurely jog on the island to enjoy the freshness and naturalness of the natural oxygen bar, or invite friends and family to challenge the endless fun entertainment activities.

On October 18, 2019, Conrad Hangzhou Tonglu was officially opened in Tonglu County, Zhejiang Province. This resort with 68 rooms and 11 private villas is located on the banks of Tianxi Lake in the picturesque watershed town. The hotel's exquisite facilities, high-end dining enjoyment and design style incorporating natural elements will bring guests an inspiring staying experience and become a quiet and elegant new resort in Hangzhou Tonglu. Since the hotel opened, Ionic Media, as the operator of the new media platform, has created a brand new social platform image, with the core concepts of "Neturning to nature" and "Inspiring", through delicate, gorgeous, artistic and creative text and visual communication. In just 4 months, it has gathered a lot of popularity on social media platforms and brought more than 10 million high-quality impressions to the hotel. It has been well-received by travelers on Weibo, WeChat, Xiaohongshu and other leading domestic social platforms.

On March 26th and 28th 2019, joint roadshows of both Croatian National Tourism Board and Slovenian Tourism Board have been successfully done in Beijing and Shanghai, with the theme "Experience Croatia and Feel Slovenia”, jointly promoting the tourism resources in here in China. There are a total of more than 100 leading Chinese outbound travel agencies and more than 20 Croatian and Slovenia counterparts attending the roadshows with heated discussions esp. at the B2B session. China is an important source country for Croatia and Slovenia. In 2018, 85,313 Chinese tourists traveled to Slovenia, up 25% year-on-year, while the number of Chinese tourists visiting Croatia reached 234,118, a year-on-year increase of 46%. And according to the expectation of the Chinese travel trade, Balkan will embrace another peak of receiving more Chinese tourists this year.

Ionic Media is honored to be awarded as SriLankan Airlines PR agency in China for a period of 2 years from 1st Apr, 2019 onwards. SriLankan Airlines, the national airline of Sri Lanka, is known for the worldly renowned hospitality and strong presence in the sub-Indian continent. Ionic Media is responsible for handling the media relations, co-branding activities, celebrity shooting and social media management, etc for the airline in China market. SriLankan Airlines aims to largely enhance the brand awareness in China market and entice more target audience to travel with SriLankan Airlines for more inspiring journey. Ayubowan!

The 4th Int’l Tourism Festival of the Maritime Silk Road (Fuzhou) was unveiled in Fuzhou on Nov 30th, 2018. As one of the important parts of the festival, IONIC MEDIA successfully hosted the Chinese Tourism Industry Communication& Innovation Forum of 2018. A great number of guests gather in Fuzhou and explore the tourism innovation and tourism development on theme of the Belt and Road in the future with heated discussions. Some of the guests are listed below: His excellency ambassadors and Counsellors of Mauritius, Montenegro, Myanmar, Croatia, Panama, etc. Representatives of the countries along the Belt and Road like Hungary Tourism , Malaysia Tourism and Turkish Tourism and Austria Tourism etc . Representatives of WTA and CAN International Friendly City Representatives Tacoma city of USA , Yangon city of Myanmar , Nagasaki city of Japan Chinese representative cities and tourism along the Maritime Silk Road. Guests of outbound travel agencies and tourism investment groups.

Co-founder of Ionic Media， Mr. Yang Kai, was newly appointed as Executive Director of China Culture& Tourism Digital Marketing Research Lab of CASS dated 26th October 2018. IONIC MEDIA, being one of the initiators of China Culture& Tourism Digital Marketing Research Lab of CASS(China Academy of Social Sciences), commits to digital precision marketing research through big data, providing integrated digital marketing solutions to travel and tourism- oriented enterprises, tourism organizations home& abroad, aviation companies, etc.

Being the PR agency for Sri Lankan Airlines, the National Carrier of Sri Lanka and a member of th Oneworld Alliance, Ionic Media invited media experts from Sohu Outdoor Channel and Sina Running Channel from China to proactively participated in Sri Lankan Airlines Half Marathon event at the Medibank Marathon Festival on 15th Oct, 2018 to bring considerable media exposure to Chinese audience.

The appointment was made by a process of competitive tender and eventually Ionic Media was awarded the contract on 21st Sept, 2018 to carry out the digital advertising campaign to promote Sri Lanka as a preferred destination in China. Sri Lanka Tourism Promotion Bureau( SLTPB) is eager to see an even more aggressive growth in Chinese tourist arrival numbers through a digital tourism campaign for a period of six months in mainland China. Sri Lanka Digital Tourism Campaign is to be carried out in five of its global markets including UK, Germany, France, India and China.

18 July 2018.The Ambassador of Turkey to China Emin Önen invited Zhang Chi, the original singer of "Take You to Travel", to be the guest of the Turkish Embassy and as the first guest of the upcoming series of videos of the Turkish Embassy： "Dialogue with Emin Önen " . Ambassador Emin Önen said, "I hope to exchange ideas with young and talented Chinese youths to explore the Chinese culture in the context of the younger generation and let them understand Romantic Turkey" .

Turkey Tourism Year in China opening ceremony was successfully held in Beijing on April 17 (Tuesday) at TianQiao Art Performing Center. The minister of tourism both in Turkey and China and Ambassadors from various countries ,leading media in China and Turkey all attended the event ,meanwhile the logo of the tourism year was unveiled by the minister of tourism both in China and Turkey. "Troy" epics dance performance from the famous dance group in the world won a burst of applause from the audience.

SriLankan Airlines “The Spirit of China, the Story of Sri Lanka.” themed China Brand Campaign won ‘Second Star’ in the campaign category at Golden City Gate Awards 2018 at ITB Berlin, the world’s largest tourism trade fair. The campaign was planned and executed by Ionic Media, the PR agency of SriLankan Airlines in China through a variety of mediums, including bus wrap, airport LCD screens, LED billboards, bus stop billboards and selected print media with five well known cultural and touristic attractions and experiences of Sri Lanka which are Sigiriya Rock fortress, Temple of the Tooth, Yala National Park and Trincomalee, to reach potential target Chinese audiences to entice them to travel to destination Sri Lanka with SriLankan Airlines.